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Advertisers do care a lot about where their ads are displayed. There's a whole section of adtech dedicated to brand safety. I believe it's over the top[1] but
by lapnitnelav 7y ago
Advertisers do care a lot about where their ads are displayed.
There's a whole section of adtech dedicated to brand safety.
I believe it's over the top[1] but it's something marketing folks do care about.
Also the good old pop up ads were created for that reason, aeons ago.
[[1] https://www.campaignlive.co.uk/article/advertisers-embrace-news-not-shy-away-brand-safety-paranoia/1458646 https://www.campaignlive.co.uk/article/advertisers-embrace-n...