Yes, that may be true but that's some foundries and some fonts. How these things normally work is that the branding and typography for a brand is done by a sepa

Yes, that may be true but that's some foundries and some fonts. How these things normally work is that the branding and typography for a brand is done by a separate agency who specify the typefaces, then a separate digital agency have to implement it. If the chosen typeface isn't available with an online license then you have to fall back to replacement. Maybe in another year or so things will have improved to the state where more typefaces are available for online use than not.