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It's clickbait, because it's deliberately vague. The natural human response is to to click through to find out who 'He' refers to, even if they have no other i
by spatulon 7y ago
It's clickbait, because it's deliberately vague.
The natural human response is to to click through to find out who 'He' refers to, even if they have no other interest in the story.
Bloomberg could just as easily have written 'Craig Wright' instead.
- duxup 7y agoI'm pretty sensitive to crappy headlines but I really don't think including the guy's name or not would make a huge difference here.
- CWuestefeld 7y agoI think it's semantically incorrect. Pronouns like "he" are placeholders, simplifying the reference to a known object and avoiding cumbersome repetition. But without having any antecedent, the pronoun is left without any meaning at all. The result is, as you say, a statement that serves only as an advertisement of sorts to click into the story, without carrying actual information.