"Man says he invented Bitcoin and is suing those who doubt him" is a perfectly 'traditional' headline. I don't see a strong argument that changing "man" to "he

"Man says he invented Bitcoin and is suing those who doubt him" is a perfectly 'traditional' headline. I don't see a strong argument that changing "man" to "he" transforms this into a clickbait headline. More modern style of headline yes, but clickbait I don't see.