>I haven't figured out how they are still releasing a new game every year. I would expect there are number of factors that militate against the approach you pro

>I haven't figured out how they are still releasing a new game every year. I would expect there are number of factors that militate against the approach you propose: * Fundamentally, what EA owns is the engine. They pay license fees to the. If someone else knows how to build a clearly better <insert sport> game. If the right to use NFL branding and likenesses is worth $10/yr to the user, and EA only ever sells roster updates, you should expect the cost to EA for an exclusive license to creep closer and closer to $10/yr/user. * The full game release justifies a $60 price point (vs the ~$10 you might hope to get for a roster update. * My understanding is that much of the DLC/add-on revenue now comes in the form of "power-ups" for the create-a-player modes. Progress on that track can be reset in a new edition to force pay-to-upgrade users to pay again. With a perpetual edition, this dynamic either creates power creep (which alienates the bulk of your users who refuse to pay extra and can no longer compete) or forces you to dilute the power-ups to the point they're no longer desirable to high-value customers. * From a staffing perspective, light, continuous updates are easier to staff for than spinning up a full scale rebuild once every platform generation, with less risk of blowing the new edition and losing your incumbency. If Madden 2020 releases a wildly unpopular change, you can fix it in Madden 2021.