Look at credit card chip readers in the US. The amount of backend equipment change it took to get something "that simple" in action was a lot. I'd wager that t

Look at credit card chip readers in the US. The amount of backend equipment change it took to get something "that simple" in action was a lot. I'd wager that the banks didn't give a damn as long as fraud was cheaper than investing into a new, much securer system. France was the first country to introduce chips into debit cards and tha was in 1990[1] [1] http://www.theukcardsassociation.org.uk/history_of_cards/index.asp http://www.theukcardsassociation.org.uk/history_of_cards/ind...