If you did this it was likely the result of a valid cost/benefit analysis, yes? Let’s assume so - and that your cloud journey wasn’t just done to send your CTO

If you did this it was likely the result of a valid cost/benefit analysis, yes? Let’s assume so - and that your cloud journey wasn’t just done to send your CTO to speak at a conference. So if the savings in time to market/cost/whatever truly justified moving to AWS, does it matter that Amazon comes to town? In other words, consider: if you did the analysis and saw the potential benefit but decided not to move to AWS due to the risk of feeding the beast, what happens when Amazon still enters your product space? You’re still gonna have to fight them, but you just gave up months or years of cost savings or product features or whatever other positive you identified that could’ve improved your position in the market.