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Though it's not a great example, I think the assumption is that bakeries ARE an existing market for web design. Replace by "car sales" if it makes more sense to
by benohear 16y ago
Though it's not a great example, I think the assumption is that bakeries ARE an existing market for web design. Replace by "car sales" if it makes more sense to you. In my opinion there is something to getting to know specific small business markets and going after them with tailored info. Verticalising your offer if you like.
Then again, even bakeries can be fun. This UK design agency actually built a piece of countertop hardware for a bakery which, by the press of a button, would tweet that fresh bagels are ready.
- petervandijck 16y agoSure, niche is good. But if you want to start a new design firm, this is just not very good advice. I would say that 99% of new design firms that succeed go where the work is, not try to convince a bakery they need a 100$ website.
- benohear 16y agoFair enough. I had it down more as $2000 for the local car dealership, but either way I agree that cold calling small businesses isn't a strategy I've seen successfully exploited either. I guess it raises the question of how do you "go where the money is" if you're stating out.
- benohear 16y agoWhile I'm at it, here's that bakery tweet thing: http://www.eatmedaily.com/2009/04/baker-tweet-service-alerts-you-to-whats-fresh-from-the-bakery/ http://www.eatmedaily.com/2009/04/baker-tweet-service-alerts... Maybe there's more to that niche than we're giving it credit for.
- UdiMosayev 16y agoI didn't meant just the bakeries or any other niche. Its just an example for a business. I'm sorry it looked that way on my post, I kinda rushed it :) Thank you all for your comments.