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"Create a document explaining why bakeries need websites". Jeez, that's just really bad advice. If you start a new design firm (and particularly if you're inex

"Create a document explaining why bakeries need websites". Jeez, that's just really bad advice. If you start a new design firm (and particularly if you're inexperienced), you need to go where the money and the work is already, not try to create new markets.

benohear 16y ago
Though it's not a great example, I think the assumption is that bakeries ARE an existing market for web design. Replace by "car sales" if it makes more sense to you. In my opinion there is something to getting to know specific small business markets and going after them with tailored info. Verticalising your offer if you like. Then again, even bakeries can be fun. This UK design agency actually built a piece of countertop hardware for a bakery which, by the press of a button, would tweet that fresh bagels are ready.
- petervandijck 16y ago
  Sure, niche is good. But if you want to start a new design firm, this is just not very good advice. I would say that 99% of new design firms that succeed go where the work is, not try to convince a bakery they need a 100$ website.
  - benohear 16y ago
    Fair enough. I had it down more as $2000 for the local car dealership, but either way I agree that cold calling small businesses isn't a strategy I've seen successfully exploited either. I guess it raises the question of how do you "go where the money is" if you're stating out.
  - benohear 16y ago
    While I'm at it, here's that bakery tweet thing: http://www.eatmedaily.com/2009/04/baker-tweet-service-alerts-you-to-whats-fresh-from-the-bakery/ http://www.eatmedaily.com/2009/04/baker-tweet-service-alerts... Maybe there's more to that niche than we're giving it credit for.
  - UdiMosayev 16y ago
    I didn't meant just the bakeries or any other niche. Its just an example for a business. I'm sorry it looked that way on my post, I kinda rushed it :) Thank you all for your comments.
Luyt 16y ago
why bakeries need websites That'd be an example of 'stepping outside of your system'. Get your ass off the comfy couch and actually talk with bakers to find out their needs and ideas. That could be pretty surprising and not at all what you expected. It's refreshing to be inspired by other people, rather than trying to figure it all out by yourself. And when you finally gain insight in what they really want, it's time to create that document ;-)

benohear 16y ago

Though it's not a great example, I think the assumption is that bakeries ARE an existing market for web design. Replace by "car sales" if it makes more sense to you. In my opinion there is something to getting to know specific small business markets and going after them with tailored info. Verticalising your offer if you like. Then again, even bakeries can be fun. This UK design agency actually built a piece of countertop hardware for a bakery which, by the press of a button, would tweet that fresh bagels are ready.

petervandijck 16y ago
Sure, niche is good. But if you want to start a new design firm, this is just not very good advice. I would say that 99% of new design firms that succeed go where the work is, not try to convince a bakery they need a 100$ website.
- benohear 16y ago
  Fair enough. I had it down more as $2000 for the local car dealership, but either way I agree that cold calling small businesses isn't a strategy I've seen successfully exploited either. I guess it raises the question of how do you "go where the money is" if you're stating out.
- benohear 16y ago
  While I'm at it, here's that bakery tweet thing: http://www.eatmedaily.com/2009/04/baker-tweet-service-alerts-you-to-whats-fresh-from-the-bakery/ http://www.eatmedaily.com/2009/04/baker-tweet-service-alerts... Maybe there's more to that niche than we're giving it credit for.
- UdiMosayev 16y ago
  I didn't meant just the bakeries or any other niche. Its just an example for a business. I'm sorry it looked that way on my post, I kinda rushed it :) Thank you all for your comments.

Luyt 16y ago

why bakeries need websites That'd be an example of 'stepping outside of your system'. Get your ass off the comfy couch and actually talk with bakers to find out their needs and ideas. That could be pretty surprising and not at all what you expected. It's refreshing to be inspired by other people, rather than trying to figure it all out by yourself. And when you finally gain insight in what they really want, it's time to create that document ;-)