4 ms·

This statement does not include ads. Which is the real use case in my opinion. Facebook will link shown ads to purchases made with Calibra. This will allow them

This statement does not include ads. Which is the real use case in my opinion. Facebook will link shown ads to purchases made with Calibra. This will allow them to target users even more and generate more revenue per ad.

lifty 7y ago
They do mention in the customer commitment document that they will not use data from Calibra to improved as targeting on the Facebook platform.
- obmelvin 7y ago
  Just like they weren't going to link whatsapp and Facebook data... They will find a way to do it and tell the masses they aren't