I haven’t really seen a lot about how exactly the Facebook profiles will be separated from the pseudonyms on the libra network. I think this is also part of a g

I haven’t really seen a lot about how exactly the Facebook profiles will be separated from the pseudonyms on the libra network. I think this is also part of a gamble that people don’t really care that much about privacy in most of their purchases. If you look at a network like Venmo, they have a social aspect that is on by default, a news feed of sorts. With small incentives ( discounts, credits - share this transaction and receive a discount on your next purchase ) - people could easily give up their anonymity on the network. Once this happens Facebook will be sitting on the holy grail of advertising. A full closed loop of people’s interactions with advertising and the impact it has on their purchasing habits. It creates a new avenue for monetization for Facebook when ads are shown on publisher websites as well. Displaying ads and the analytics around engagement only create half the picture, the other half will be the impact it has on how they spend their money.