I remember someone saying something along the lines of “Facebook will try and copy and crush us, but not this time- by the time they work out what’s happening,

I remember someone saying something along the lines of “Facebook will try and copy and crush us, but not this time- by the time they work out what’s happening, it’ll be too late”. Facebook seem to have noticed what’s happening and are moving like the wind to try and crush us. Are they too late or are we too late? Or neither?