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We made the assumption that the average purchaser would not be interested in details like what phase of sleep you are woken up in. That is why those details are

• icefox 16y ago
  How about even just a link to your main site at the top of your blog?
• kiiski 16y ago
  But at least I couldn't quickly find any info about what it is (by looking through the page). There really should be a link "What is a WakeMate?".
• reemrevnivek 16y ago
  The average purchaser is probably not interested in the details, but they are most certainly interested in a sentence describing what it does. All that I knew about it when I clicked the link and skimmed the page was: - They're ready - I skipped some stuff about pre-orders - I might not be able to get one before Christmas - When you make them, they're all arranged in a big tray, are charcoal and light blue - The manufacturing process somehow involves baking and cutting. I had to click in my url bar and type in "wakemate.com" before I got anything useful. It's a fuzzy bracelet, it has something to do with waking you up and making you feel better, a few platforms like iPhone, some video I don't have time for, and I finally read "Wake up at the optimal time in your sleep cycle." That sentence should be the first thing I read.
  • colomon 16y ago
    I cannot upvote this enough, had the exact same experience.