I'm curious how it will work exactly. I guess people will need to buy this currency with real money, and then they can spend it on these services. But why would

I'm curious how it will work exactly. I guess people will need to buy this currency with real money, and then they can spend it on these services. But why would anyone bother to do this when they can directly use their debit/credit card? Or is the plan to someone push people to use this currency by either giving them discount initially, or by not giving any other alternative means of payments?