Yeah. To paint in broad strokes, the big cultural shifts from Boomers to Millennials seem to center around Boomers defining success and luxury very traditionall

Yeah. To paint in broad strokes, the big cultural shifts from Boomers to Millennials seem to center around Boomers defining success and luxury very traditionally: maximizing ownership and indulgence, minimizing effort. Millennials have seen how unhealthy and wasteful those lifestyle choices are, and have largely freed themselves from the social pressures that drove them. Of course, all is relative. Millennials have invented their own type of shallow success-signaling (social media), excessive wealth signaling (focused on experiences - trips, food, etc. - instead of possessions), and avoidance of effort (delivery services and other gig-economy apps). Society changes, but people don't really change.