Yeah, we had all of those thoughts. It's just a lot of work, and we also wanted to be writing software, not calling people about ads. We do advertise our mobile

Yeah, we had all of those thoughts. It's just a lot of work, and we also wanted to be writing software, not calling people about ads. We do advertise our mobile apps on the site now. We tried the following kinds of ads: * AdSense * a home-brewed system that recommended Amazon maps/books based on the map * ads for our apps * ads for custom topo maps of the area in view from MyTopo (These worked the best) We really haven't been unhappy with our decision. There's a lot of money in the mobile space, and we have even mostly pivoted away from hiking. We have our hiking apps, but we also license our mapping platform to other companies and collect royalties. We power everything from flying and boating, to hiking and wine-country apps now. My only regret is not pivoting from TrailBehind faster!