> Your viewing history is worthless. The aggregate viewing history and patterns of 50 million viewers though? Seems to be a pretty valuable there's plenty of v

> Your viewing history is worthless. The aggregate viewing history and patterns of 50 million viewers though? Seems to be a pretty valuable there's plenty of value in a single users data. Aggregate stats are fine, but there's good money if you can drill down to specifics and build robust dossiers on individuals. It lets you offer the most targeted data. This isn't just valuable for ads, insurance companies use that kind of data to set rates and politicians use it so they know which houses to carve out of their carefully gerrymandered districts or flood with attacks against their opposition.