The costs are being subsidized by audience measurement tools such as those provided by folks like Inscape and Samba TV which quantify viewing habits by tracking

The costs are being subsidized by audience measurement tools such as those provided by folks like Inscape and Samba TV which quantify viewing habits by tracking what you watch. https://www.inscape.tv/ https://www.inscape.tv/ https://samba.tv/ https://samba.tv/