Ahhh landing pages, why so difficult? The problem is that they designed their site and then created the ad. Then, they tried to figure out the best possible l

Ahhh landing pages, why so difficult? The problem is that they designed their site and then created the ad. Then, they tried to figure out the best possible landing page. Then they thought "if we land them on the home page, they get more info. But if we land them right on the sign up form, there are fewer clicks to get to the action page". Landing pages should be one of the top priorities when design both a site and ad campaign. This post is a pretty good lesson in what to do right through an example of failure. Of course, in defense of Forbes, perhaps they were testing different pages? But still, bit of a wasted test with a landing page that bad.