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Because the vast majority of the customers that walk through these buy-here pay-here places' doors already have loans on their vehicle and are looking to upgrad
by lemcoe9 7y ago
Because the vast majority of the customers that walk through these buy-here pay-here places' doors already have loans on their vehicle and are looking to upgrade. "Kelly Blue Book" is not a phrase used very often by their salespeople; the customer base seems to be much more interested in the appearance of the cars than the financial utility of them.
- howard941 7y agoYou weren't touting KBB and that's good. Kelly Blue Book is a great trademark and marketing tool but the preferred industry reference is The Black Book https://www.blackbook.com/ https://www.blackbook.com/
- jjwhitaker 7y agoKBB is still in use. NADA Guides is often referred to before BB, in my experience, but is pretty close to KBB values.