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> Uber's tech is simple and easily replicable. The same can be said for web shops like Amazon. The tech is nothing special, but the brand and network are. The
by gnode 7y ago
> Uber's tech is simple and easily replicable.
The same can be said for web shops like Amazon. The tech is nothing special, but the brand and network are. The promise of Uber is in becoming a trusted brand, with capacity everywhere, and convenient enough that you don't bother looking to the competition. That said, whether they can actually become this is another question.
- Haul4ss 7y agoAmazon is so much more than a "web shop"... its logistics infrastructure alone is worth actual money, to say nothing of AWS, Prime lock-in, etc.
- gnode 7y agoSure, but what I'm saying is: the largest value is in having won the hearts and minds of their customers (brand value). Amazon are often more expensive than competitors, but customers still prefer them because they know and trust the experience they will get. Prime lock-in is not innovative or valuable as a concept in itself, it's just a way of capitalising on the loyalty of their customers, which would not work for many other retailers.