4 ms·
"If Ford Motor were a savvier marketer of their stock, which has changed hands at more or less the same price for twenty years, they’d be calling buyers of thei
by arethuza 7y ago
"If Ford Motor were a savvier marketer of their stock, which has changed hands at more or less the same price for twenty years, they’d be calling buyers of their cars a user base and the cars themselves would be rechristened “physical mobility apps."
I don't think I would ever buy a car that was described as a "physical mobility app" as it would imply to me that the people running that company had forgotten what it was they were actually manufacturing.
- mrfredward 7y agoIf you want to sell cars, then sell cars. If you want to sell shares at an inflated valuation, sell a "physical mobility app", as the buzzwords will help you land the sort of investors that prefer hearing a story over fundamentals.