> The bright side of Google's anti-ad-blocking efforts is that ad-blocking is clearly no longer just an insignificant blip on their radar. There must be enough

> The bright side of Google's anti-ad-blocking efforts is that ad-blocking is clearly no longer just an insignificant blip on their radar. There must be enough users of ad-blockers now to start to significantly affect their bottom line. I think the issue is that shareholders want to see significant year-over-year growth, something that isn't sustainable in the long-term. We're merely being seen as an untapped market than can keep the needle moving for a few more years. I like capitalism, but I think it's entirely unreasonable for shareholders to expect such gains in perpetuity. After all, there's a finite amount of money that can be extracted from any user. The trendline will inevitably start to level off after a period of time, and I'm frustrated by the fact that this eventuality has negative connotations associated with it.