4 ms·
I've definitely heard this as a reason to not give pricing in enterprise SaaS, but I actually think it's not a very good one. At a couple places I worked, we ha
by awillen 7y ago
I've definitely heard this as a reason to not give pricing in enterprise SaaS, but I actually think it's not a very good one. At a couple places I worked, we had someone on the marketing team calling around to competitors and getting quotes. Even when that wasn't the case, we'd learn about competitors' pricing structure when selling into accounts anyway. Your customers don't care about protecting your pricing strategy, and they'll happily talk about it to your competitors if it helps get them a better deal. If you have a unique pricing structure, your competitors will find out quickly, because a prospect will have to explain your quote to get help understanding how it compares to others.