>And someone else could better serve Google's customers by scraping their search results and infopanels and serving up the content without any ads or tracking.

>And someone else could better serve Google's customers by scraping their search results and infopanels and serving up the content without any ads or tracking. Unlike your second example, this example doesn't make any sense to me. The amount of effort and infrastructure required to do a decent job at this would surely make it at least as expensive as the way Google does it. How could this be cost-effective without ads? I imagine that the amount of people who'd be willing to pay for the same search results that they could get from Google is in the low single digits.