Seems most likely to me that the public doesn’t know what to do or how to help. The things that are most publicized are often the least impactful (e.g., plastic

Seems most likely to me that the public doesn’t know what to do or how to help. The things that are most publicized are often the least impactful (e.g., plastic straws. All we hear is that the house is burning but there’s no discernible authority telling laypeople what they can do about it. And we need an authority to weigh in because misinformation is rife and reasoning properly isn’t possible for laypeople (e.g., what uses more carbon, the shrink wrapped vegetables that stay fresh longer or the ones that go bad sooner but don’t use plastic? What about local organic produce that isn’t shipped as far but has much lower yields than its GMO counterparts? Etc etc). Personally I want to make a difference but I don’t know how and I am probably more in-the-know than the average layperson. I firmly believe that environmentalists and scientists need to build a credible information pipeline—it’s not enough to proclaim fear, they need to communicate what we should do. “Use less carbon is not actionable”.