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Do you use Facebook Ads ? I've been spending a lot of time optimizing Facebook ads for my own startup over the last month or so, and I've been shocked at how p
by ig1 16y ago
Do you use Facebook Ads ?
I've been spending a lot of time optimizing Facebook ads for my own startup over the last month or so, and I've been shocked at how poor the information out there is regarding it.
In a month of doing my own tests I've probably got more info on how to optimize Facebook Ads than is on any blog / website out there.
Given your love for A/B testing it be great to hear if you've any experiences with Facebook ads that you'd like to share ?
- nickfromseattle 16y agoI, along with other members of the community would be interested in that information. Care to display it in a blog post?
- patio11 16y ago"Like setting money on fire." describes everything I know about it.
- cullenking 16y agoI just figured out a good amount of info myself, by using a $50 coupon from them. Their ads way under perform google ads for me as well, but in the last two weeks I was almost able to squeeze an equivalent CTR, even if my conversion rate (signup for free account) through FB ads has been dramatically lower. I can pull a 15-20% conversion rate from google ads, but FB is only 5.7% right now. My CPC is about $0.15, which is down from $1.00 when I started. The biggest difference I am seeing in performance between adwords and FB ads is that adwords works well for exploratory searches (obviously), whereas the only FB ads that are performing worth a damn are the ones calling out our competitors. My slew of ads have crap performance except the two titled "Tired of Map My Ride?" and "Tired of Garmin Connect?", with map my ride and garmin connect being our two big competitors. So, to wrap up a long winded reply, I agree with Patrick. For most, it's probably equivalent to lighting money on fire.