Very good advice, this should be part of your branding strategy. And I'd say instead of "XYZ creates and manages..." I'd say a line like this should be a stand

Very good advice, this should be part of your branding strategy. And I'd say instead of "XYZ creates and manages..." I'd say a line like this should be a standard link to your login page: "Create and manage RSS feeds from your facebook streams: [XYZ Login Link]"