Two things killed it: * It required twice as much RAM as windows to run well. (4Mb IIRC) * They had a ridiculously tone deaf ad campaign. One ad had copy to

Two things killed it: * It required twice as much RAM as windows to run well. (4Mb IIRC) * They had a ridiculously tone deaf ad campaign. One ad had copy to the effect of: "OS/2 Obliterates your programs."