That's all nice and well, but I am not convinced that it scales yet to a level where you can say anybody not doing it like that is evil. In any case, if you de

That's all nice and well, but I am not convinced that it scales yet to a level where you can say anybody not doing it like that is evil. In any case, if you decide on that logic, everybody who shops at HM is evil, too. At very basic level: have these "sustainable fashion" people figured out a way to grow cotton with less energy and less pollution? If not, they don't really have a solution for anything. If they have, they will probably prevail on the market anyway, without the "fair" marketing. And the use of "fair" usually just implies that some people want to make the rules. I honestly don't care for that label, at least when it is used in marketing. In my opinion fair prices can only be determined by markets (with externalizations being paid for via laws).