I just remember reading (or hearing) that it was a tough business because demand for new releases was very high, and then tapered off quickly. So a lot of DVDs

I just remember reading (or hearing) that it was a tough business because demand for new releases was very high, and then tapered off quickly. So a lot of DVDs would only get rented out 2-3 times and then would never be needed again, if you're paying $20 per DVD it's tough to come out ahead. It's all ancient history at this point so my memory is fuzzy, but I think hobbyist stores actually had the better business model by that measure (they'd focus on a limited selection of classics that people would rent again and again). Then Blockbuster came along with these studio deals they were able to negotiate based on their volume, allowing them to offer practically unlimited copies of new releases. In conjunction with a decent selection of classics this enabled them to lure customers away from the hobbyists. A combination of pressure from the studios and the emergence of competitors with lower operating cost (Redbox, Netflix etc.) later crushed Blockbuster. And watching the studios raise their fees until Blockbuster collapsed surely contributed to Netflix's decision to produce a lot of original content. And now we're caught up to the present day.