I don't know what the original content in it was but the first few posts to really blow up were satirising the Bernie subreddit. They kept posting these really

I don't know what the original content in it was but the first few posts to really blow up were satirising the Bernie subreddit. They kept posting these really pathetic "gave my last $20 to the Bernie campaign, don't know how I will feed me and my dog this week, still worth it!" celebrations of poverty and faith, and The Donald parodied the shit out of them. It was hilarious but then a week later The Donald was 50 times more prominent as the Bernie subreddit.