They are called maps, because Wardley maps are visual and context specific, and represent position and movement. Reading any kind of map takes practice, but War

They are called maps, because Wardley maps are visual and context specific, and represent position and movement. Reading any kind of map takes practice, but Wardley maps well worth the investment imo. Also mapping is an iterative process, maps should be continually challenged which is a lot of work, but the alternative is relying on stories and recipes of success which is not a great way to do business, especially once your competitors start mapping (if you’re wondering about the continued success of Amazon and Microsoft, they map). For a soft intro, I recommend this talk by Simon Wardley: https://youtu.be/2IW9L1uNMCs https://youtu.be/2IW9L1uNMCs And then reading the first few chapters from his book: https://github.com/andrewharmellaw/wardley-maps-book https://github.com/andrewharmellaw/wardley-maps-book I also found this paid mapping course by Chris Daniel great to practice the basics: https://learn.leadingedgeforum.com/p/wardley-mapping https://learn.leadingedgeforum.com/p/wardley-mapping (I have no affiliation with them)