GP's examples are more applicable to the question posed about late-stage pivots. IP is not the point. It's about having a particular business objective / produc

GP's examples are more applicable to the question posed about late-stage pivots. IP is not the point. It's about having a particular business objective / product in development whose assets were redeployed to realize a different vision. Overwatch came from the assets in development for the cancelled Project Titan MMO. DoTA was built in War3's map editor. Hearthstone used the IP from the Warcraft franchise. Artifact used the IP from Dota 2. Dota Auto Chess was built in Dota 2's map editor.