Looks like the store is temporarily down: https://www.erashop.us/ https://www.erashop.us/ My guess is that not enough build-up, or buzz was created, and the i

Looks like the store is temporarily down: https://www.erashop.us/ https://www.erashop.us/ My guess is that not enough build-up, or buzz was created, and the initial attempt to sell was forced and random. It's an old tactic you see various startups doing: creating a countdown landing page where the 'mystery' of the product gets people talking.