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Or the audience is simply not invested. Twitch streamers sell merch to a much smaller audience, and probably to the same group of audience who is also subscrib
by wildrhythms 7y ago
Or the audience is simply not invested.
Twitch streamers sell merch to a much smaller audience, and probably to the same group of audience who is also subscribed at $5/month. The audience is already invested and want to support the content; do Instagram followers feel like they're supporting the content in the same way? Is a follower count even a good metric to judge audience captivation?
Maybe this is a wake up call to marketing agencies that influencers aren't nearly as captive as their follower count suggests.
- orev 7y agoBut that’s the concept of “influencers” — not to sell things directly, but to influence an audience for when they actually do buy something. That is what most advertising aims to do — not to make people get up and go buy the thing immediately.
- grogenaut 7y agoDoes it matter to the marketing agencies that the influences can't make money in the short term, their products still get the exposure they're looking for.