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I wonder if this strategy has anything to do with H&M's noticeable drop in clothing quality over the last decade. I have H&M shirts from the late-90s and they a
by siruncledrew 7y ago
I wonder if this strategy has anything to do with H&M's noticeable drop in clothing quality over the last decade. I have H&M shirts from the late-90s and they are still holding up fine, meanwhile H&M shirts I bought 3 years ago are already getting holes and worn out, for wearing the two shirts roughly equally.
Perhaps this has to do with the "fast fashion" push to always be churning out new clothing. Sell something that loses significant value in a few years, Get the customer to return it to you for (basically) free, and the Customer buys more clothes (more profit).
Forever21, Zara, Express, and H&M are all in the "fast-fashion" store bucket now.
- wuschel 7y agoHi, > H&M's noticeable drop in clothing quality over the last decade I have observed similar quality decrease with H&M, GAP and other brands. Technically (chem.eng.), it would make sense - but one has to look into the actual process in order to get clear insight.
- Spooky23 7y agoIt’s about public companies needing to keep earnings growing. You can cut $5 of cost out of a product and lower the price $0.50. My grandparents camp has a washing machine and fridge from the 1950s, still going strong. Meanwhile I’m on my 3rd washing machine in this house since 2010.