I didn't interpret the comment quite as you did. Rather, I assumed it was being (rightly) critical that Buzzfeed news spent such a lot of words and effort on a

I didn't interpret the comment quite as you did. Rather, I assumed it was being (rightly) critical that Buzzfeed news spent such a lot of words and effort on a topic that wasn't especially newsworthy. In particular, it was a frustrating read, being padded out by too many examples and testimonials, when the real meat of the article could have been summed up in a sentence: "Amazon Choice recommendations are algorithmic and not very reliable." (It seems to be trying to tap into the zeitgeist of looking for a critical angle in everything that Amazon does. Which is weak and clickbait-y.) Honestly, it's a bad (or good?) example of what the internet has made "journalism" into - and I put journalism in quotes here not because I'm knocking Buzzfeed news as being able to sometimes produce good journalism, but because this isn't one of those times.