Lots if smaller companies have their own coins and did ICOs, Facebook is launching theirs now because they want to. Them wanting to do the thing is pretty much

Lots if smaller companies have their own coins and did ICOs, Facebook is launching theirs now because they want to. Them wanting to do the thing is pretty much the driving force behind all of this. If it goes well, those other companies might want to as well. Though an asana coin would be the weirdest thing - task management on the blockchain!