Marcuse's aim wasn't merely to redefine, one of the purposes of his book was to find out how these words came to be defined in industrial society as they are, a

Marcuse's aim wasn't merely to redefine, one of the purposes of his book was to find out how these words came to be defined in industrial society as they are, and how these words (words considered also as what they signify) influence our thought. Marcuse would actually agree with your point here - how is it that these word games came to be defining of the concepts which they signify in modern society? >I have already referred to the self-validating hypothesis as propositional form in the universe of political discourse. Such nouns as "freedom," "equality," "democracy," and "peace" imply, analytically, a specific set of attributes which occur invariably when the noun is spoken or written. In the West, the analytic predication is in such terms as free enterprise, initiative, elections, individual; in the East in terms of workers and peas-ants, building communism or socialism, abolition of hostile classes. On either side, transgression of the discourse beyond the closed analytical structure is incorrect or propaganda, although the means of enforcing the truth and the degree of punishment are very different. In this universe of public discourse, speech moves in synonyms and tautologies; actually, it never moves toward the qualitative difference.