Why would they add this feature? Are they going to sell more chips because of it? Do they see a person who's on the fence about whether to buy a computer with

Why would they add this feature? Are they going to sell more chips because of it? Do they see a person who's on the fence about whether to buy a computer with Intel inside, and have this be the thing that pushes them to decide to buy? I find that extremely unlikely. Instead, it seems like Steve Jobs has shown the world that you can sell somebody a product but still maintain control of the product after the transaction. Intel is apparently saying "We gotta get us some of that"