Having all those powerful photos watermarked with 'totallycoolpix' in the corner is really throwing me. It's a complete sentiment mismatch. The photos are impo

Having all those powerful photos watermarked with 'totallycoolpix' in the corner is really throwing me. It's a complete sentiment mismatch. The photos are important. Many of the events depicted, however, are not 'totally cool' in any sense that I read the phrase. I know it's just website branding but it's bothering me.