Either the consumer is paying the VAT or the business. You can't say that the business pays the VAT when you are the business, but the consumer pays the VAT whe

Either the consumer is paying the VAT or the business. You can't say that the business pays the VAT when you are the business, but the consumer pays the VAT when you are the consumer. If you frame it as you "personally purchased" something and paid VAT, then what you sold as a business to someone else was "personally purchased" and had the VAT paid by them too.