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Are you saying that you believe that nobody should attempt to do smoke tests to measure product demand because you regard that as deceiving consumers? Its one t
by jamiequint 16y ago
Are you saying that you believe that nobody should attempt to do smoke tests to measure product demand because you regard that as deceiving consumers? Its one thing to lie to make a sale, a completely different thing to not actually be able to deliver a product nobody ever paid for. The point of view you present seems extremely pedantic.
- kenjackson 16y agoBut, it's not that hard to do a smoke test that doesn't deceive consumers. What's odd though is the company that everyone looks to as getting consumers the best doesn't appear to do any of this sort of validating.
- aberman 16y agoI'm not recommending that companies do this to figure out how to acquire customers. I'm saying a person should do this to help determine whether an idea is worth pursuing.
- jamiequint 16y agoHow would you recommend doing it? Which company are you referring to?
- kenjackson 16y agoThe company I was thinking of was Apple. I think interviewing people is a good idea. The fact of the matter is at the "idea" stage you don't have enough information to present to people to really give them a feel for if your specific product is viable. But by interviewing a fair number of people, you can understand what their legitimate needs are and what they're willing to pay for it. Of course it's not foolproof, but I think it will actually be better than the approach given in this blog.
- richcollins 16y agoYou can still test ad copy and landing page copy that promises a future product in exchange for an email address.