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> and not giving us any realistic way to opt-out The opt-out model is inherently incompatible with the desire to not be tracked. If the default is that everyon
by bunderbunder 7y ago
> and not giving us any realistic way to opt-out
The opt-out model is inherently incompatible with the desire to not be tracked. If the default is that everyone is tracked, and you need to opt out, then just setting a flag in an HTTP header isn't enough, because your digital traces encompass far more than your HTTP requests. In order to make sure you're not following people, and not just browsers, you need to set up some sort of universal identification for adtech to. . . wait for it. . . track.
- contravariant 7y agoIt's unenforceable (since it's way too easy for companies to just say claim they forgot you didn't want to be tracked), but that doesn't mean it is incompatible. It would work if ad companies were acting in good faith. The fact that ad companies are evidently not acting in good faith makes this a bit of a moot point, but morally it's important to point out that ad companies don't have to make it impossible to opt-out.