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Relevant ads existed before internet was even a thing. A lawnmower ad inside a gardening magazine is every bit as relevant as a hyper targeted banner.
by yoz-y 7y ago
Relevant ads existed before internet was even a thing. A lawnmower ad inside a gardening magazine is every bit as relevant as a hyper targeted banner.
- user17843 7y agoits not about the ads, its about the survaillence infrastructure.
- EGreg 7y agoExactly this. People somehow think that if you get rid of ads the surveillance architecture will go away. They say “if you’re not paying, you’re the product” but the converse is not true - you could be paying and STILL the company could be collecting your data, such as ISPs. We need full end to end encryption and decentralization! Everything should be opt-in by design.
- vanadium 7y agoContextual advertising (what you’re describing above) is a lot less intrusive than hyper targeted advertising. The former evaluates the context of the content being delivered by the server, while the latter evaluates an encyclopedia’s worth of data (both inferences and known traits) about the user.
- yoz-y 7y agoI agree. Contextual advertising is less intrusive. What I also believe is that it is also very relevant and there is a debate about whether hyper targeted advertising actually drives more sales.