4 ms·
I like the story. What about product development though? If you come up to athletes, head coches and parents in track events with an average shoe, I don't think
by mtw 7y ago
I like the story. What about product development though? If you come up to athletes, head coches and parents in track events with an average shoe, I don't think this would have worked. I'd love to hear the story how he developed a superior product.
Or is it that in 1964, there was no real track shoe at all.
- westiseast 7y agoI did wonder, what other brands existed at the time? I have no idea. Was coming to a track meet with branded, fashionable shoes in 1964 the equivalent of turning up in 1998 with an awesome animated Flash website?
- mikestew 7y agoI did wonder, what other brands existed at the time? The Japanese brand Tiger, for one (later becoming Asics). IIRC, though cannot quickly find a reference, it's the brand Phil Knight was selling out of the trunk of his car before starting Nike with Bowerman.