The beauty of programmatic advertising is that it enabled the rare publisher to profit. When the pool of advertisers is massive and where they advertise is most

The beauty of programmatic advertising is that it enabled the rare publisher to profit. When the pool of advertisers is massive and where they advertise is mostly decoupled from their ad campaign being set up, you don’t get individual companies “pulling their ads” from places. You do, but the publisher still makes money because there are so many advertisers and the cost to be on the market for them is near zero. The masses panicked and now good news is hidden behind the paywall. That’s okay for me. I’m on the inside and I will use my differential knowledge. While those who can’t afford news will be outcompeted by virtue of their having shittier knowledge. They will be fat. Their unvaccinated kids will die. Their money will go to fund my roads. They will go on Robinhood and Coinbase and give their wealth to me. Their taxes will go to fund art galleries they will find no time to visit. And in their ignorance, they’ll do all this while taking stances that will only make them give me more. Beautiful. About the only price I have to pay for this is that they’ll get angry when they face these facts: that they collectively chose a poorer life than available and that they collectively chose to give to those with more than them.