HR systems are automated. The system parses your submitted cv and enters the info into a database. Do you think a human being looks at your cv? Unlikely. You n

HR systems are automated. The system parses your submitted cv and enters the info into a database. Do you think a human being looks at your cv? Unlikely. You need something more to get out of the slush pile. Like, making sure all of the words in the job description are in your cv. Every. Single. One. There may be other techniques. Every system (can be) (has already been) gamed. Frustration with automated HR systems is what drives so many to try to contact individuals inside a company. Do you know how many applicants Facebook gets for an advertised position? 10,000 or more. Even for non-computer related positions, such as real estate acquisition for their new data center project. There are simply too many cv's to review by decision makers, so they don't get reviewed. The same applies for all the large tech companies. If you get a formal, face to face interview, by all means bring several copies of your nicely-formatted cv. But remember: a cv is advertising. Especially at the early stages.