If it's cheaper than the price of fish (which I think is the long term aim of Beyond Meat et. al.), you will definitely sell the poor and lower middle class. Me

If it's cheaper than the price of fish (which I think is the long term aim of Beyond Meat et. al.), you will definitely sell the poor and lower middle class. Meats and seafood are more expensive parts of a diet. It's better for the environment (smaller carbon footprint), it's more ethical, and it's cheaper -- if the manufacturing of meatless and seafoodless substitutes can achieve this at scale.